...........well we are all looking at it / talking about it .
There's 70,000 hits on youtube and rising , im sure it made all the local /
national news , so seems like a perfect PR stunt to me
But if you consider it, they're spending some serious money... That's great for jobs... And car companies spend waaay more in advertizement than most people realize. This is a drop in the bucket...
The film crew cost more than the chopper-ride We're talking only 75,000 to 100,000 to lift that car up there... That's peanuts to the BMW execs...