OP
OP
I had read this article a while ago and since it's Pride month and all it's well worth a read even though it's quite long. This is the reason why the lads call my car the Lesbian wagon 
https://priceonomics.com/how-an-ad-campaign-made-lesbians-fall-in-love-with/
https://priceonomics.com/how-an-ad-campaign-made-lesbians-fall-in-love-with/