From the advert itself, and I quote,
"> Did your neighbor run out and buy an STI after seeing yours? Grrrrrr.
> Are you at that point in life where the 'same old' is just old?
> Did you get the promotion at work (or maybe you didn't)?
> Is the divorce final and you're driving a 99 Forester?
> Did the Last Kid graduate?
> Do gray days bother you?
> Is your new app selling?
> Is it your time...? "
It's for people having a mid life crisis.